Marketing, vente - Mention :Master - Parcours :Master 2 Master of Science in Marketing (research track) par UT1 Capitole

The academic year starts early September. Students have the opportunity to take a gap year before entering the programme. Core courses Learning and practice in researchEngaging with the scientific literatureManagement scienceQualitative researchQuantitative researchExperimental researchLibrary resources Specialization research courses Theories and hot topics in Marketing Research (42hrs)Advanced Methods in Marketing Research (30hrs)Perspectives in Marketing (18hrs) Practitioner courses Innovation, New Service Acceptance Model (42hrs)Customer Engagement & Empowerment (44hrs) Master thesis and / or internship

The Master of Science in Marketing aims at training a new generation of creative, entrepreneurial and innovative researchers, able to face current and future challenges.To do so it creatively combines the best of practice, theory, qualitative & quantitative tools and reality
- based education. You will attend academic conferences, make presentations, organise seminars, and contribute to management and academic decisions. It also offers high quality teaching and a truly multicultural work environment with students coming from all over the world.Our MSc offers the excellence training needed for international and French university graduates interested in pursuing a career in research: Rigorous selection processClose supervision by internationally recognized high
- level research professors who publish in the best journalsFull immersion in the lab research activitiesExchanges with the world's best universitiesResearch presentations in the leading international conferences We deliberately keep the MSc small to allow you to work closely with your supervisor, develop interaction with other faculty mmebers who will be happy to act as sounding boards, and gain teaching experience.Discover our interview Campus ChannelWe are looking for talented applicants who are enthusiastic about research, genuinely intellectually curious, like reading and debating, want to be able to answer new questions and love travelling and meeting new people. If this sounds like you, we encourage you to take a closer look at our TSM Doctoral Programme, and we look forward to receiving your application.The Master of Science is the first year of the TSM Doctoral Programme which is one of only 4 doctoral programmes entirely dedicated to management in France.