MACI - Master of Science International Business par KEDGE BUSINESS SCHOOL
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En centre (33)
Durée
Total : 894 heures
En centre : 894 heures
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Description générale
SEMESTERS 1 & 2
INTERNATIONAL ENVIRONMENT & GEOPOLITICS:
Economic and political challenges related to international business in their historical, political, social and cultural contexts.
CORPORATE STRATEGY & NEW BUSINESS MODELS:
Corporate strategy decision making processes in a global context. Introduction to social entrepreneurship and new business models.
MARKETING & INTERNATIONAL NEGOTIATION:
Provide an insight on the trends and evolutions of digital marketing. Managing negotiation techniques in an international context (online simulation game with an American university).
CORPORATE FINANCE:
Main techniques of financing, selection of investments, reading and interpretation of financial statements in an international context.
INTERNATIONAL BUSINESS LAW:
Legal, tax and administrative aspects in negotiating international contracts. Conditions for the protection of tangible and intangible property rights internationally.
SUPPLY CHAIN & IMPORT EXPORT ADMINISTRATION:
Main theories and techniques of production, purchasing and logistics in an international context. Optimising the administration for international operations.
INTERNATIONAL MANAGEMENT: A CROSS CULTURAL APPROACH:
Basic concepts related to human resources, communication skills and personal management. Online simulation game with foreign universities.
ELECTIVE COURSES
CAMPUS BORDEAUX
Operations Management (Focus on Wine Industry)
Doing business in Asia, Africa, India, Europe & Middle East
SEMESTER 3
FRENCH TOUCH TOUR
The 'French Touch Tour' is an exploration of French "savoir
- faire" in different industries. With its innovative and balanced pedagogy based on conferences from professionals and academics, company visits and export market surveys, it aims to promote the French know
- how of export
- oriented SMEs.
INTERNATIONAL INTERNSHIP
FINAL DISSERTATION: Students select a relevant research question and write an academic assignment. Students work closely with an academic supervisor who guides them through the various steps of their research.
CASE STUDY: EXPORT MARKET SURVEY (part of French Touch Tour)
All along the year, students work on an export market survey and present their outcome in front of a jury of professionals.
INTERNATIONAL ENVIRONMENT & GEOPOLITICS:
Economic and political challenges related to international business in their historical, political, social and cultural contexts.
CORPORATE STRATEGY & NEW BUSINESS MODELS:
Corporate strategy decision making processes in a global context. Introduction to social entrepreneurship and new business models.
MARKETING & INTERNATIONAL NEGOTIATION:
Provide an insight on the trends and evolutions of digital marketing. Managing negotiation techniques in an international context (online simulation game with an American university).
CORPORATE FINANCE:
Main techniques of financing, selection of investments, reading and interpretation of financial statements in an international context.
INTERNATIONAL BUSINESS LAW:
Legal, tax and administrative aspects in negotiating international contracts. Conditions for the protection of tangible and intangible property rights internationally.
SUPPLY CHAIN & IMPORT EXPORT ADMINISTRATION:
Main theories and techniques of production, purchasing and logistics in an international context. Optimising the administration for international operations.
INTERNATIONAL MANAGEMENT: A CROSS CULTURAL APPROACH:
Basic concepts related to human resources, communication skills and personal management. Online simulation game with foreign universities.
ELECTIVE COURSES
CAMPUS BORDEAUX
Operations Management (Focus on Wine Industry)
Doing business in Asia, Africa, India, Europe & Middle East
SEMESTER 3
FRENCH TOUCH TOUR
The 'French Touch Tour' is an exploration of French "savoir
- faire" in different industries. With its innovative and balanced pedagogy based on conferences from professionals and academics, company visits and export market surveys, it aims to promote the French know
- how of export
- oriented SMEs.
INTERNATIONAL INTERNSHIP
FINAL DISSERTATION: Students select a relevant research question and write an academic assignment. Students work closely with an academic supervisor who guides them through the various steps of their research.
CASE STUDY: EXPORT MARKET SURVEY (part of French Touch Tour)
All along the year, students work on an export market survey and present their outcome in front of a jury of professionals.
Objectifs
Le MSc en management international de KEDGE explore les facteurs culturels et géopolitiques qui constituent l'environnement international. Il recrée les complexités de cet écosystème mondial en mutation permanente. Son objectif : apprendre aux futurs cadres commerciaux à être, non pas uniquement des négociateurs, mais également des business developers, capables d'intégrer dans de multiples domaines des connaissances diverses : stratégie, marketing, géopolitique, juridique, finance, supply chain...
Centre(s)
- Talence (33)
Métier(s)
- Chargé / Chargée d'expansion commerciale d'enseigne
- Chargé de mission partenariats
- Chef de secteur des ventes
- Chef des ventes
- Directeur / Directrice des ventes
- Directeur / Directrice des ventes internationales
- Directeur commercial / Directrice commerciale
- Directeur commercial / Directrice commerciale export
- Directeur commercial international / Directrice commerciale internationale
- Directeur national / Directrice nationale des ventes
- Directeur régional / Directrice régionale des ventes
- Directeur régional / Directrice régionale des ventes export
- Délégué régional / Déléguée régionale des ventes
- Inspecteur / Inspectrice des ventes
- Inspecteur / Inspectrice du cadre en assurances
- Inspecteur commercial / Inspectrice commerciale
- Manager commercial / Manageuse commerciale des forces de vente
- Manager commercial junior / Manageuse commerciale junior des forces de vente
- Responsable animateur / animatrice des forces de vente
- Responsable animateur / animatrice des ventes
- Responsable commercial / commerciale
- Responsable commercial international / commerciale internationale
- Responsable de la force de vente
- Responsable de la stratégie commerciale
- Responsable des ventes
- Responsable des ventes comptes-clés
- Responsable des ventes zone export
- Responsable du développement commercial
- Responsable développement / Business Developer
- Responsable e-commerce
- Responsable régional / régionale des ventes
- Responsable ventes indirectes
Compétence(s)
- Allemand des affaires
- Analyse statistique
- Anglais des affaires
- Centrales d'achat
- Circuits de distribution commerciale
- Communication interpersonnelle
- Droit commercial
- Droit du commerce international
- Droit immobilier
- E-procurement
- Espagnol des affaires
- Gestion administrative
- Gestion budgétaire
- Gestion comptable
- Gestion de projet
- Gestion des Ressources Humaines
- Leadership
- Logiciel de gestion clients
- Management
- Management électronique de relation client (e-CRM)
- Marketing / Mercatique
- Merchandising / Marchandisage
- Outils bureautiques
- Outils de planification
- Procédures d'appels d'offres
- Réglementation des douanes
- Réglementation du commerce international (Incoterms, ...)
- Réglementation du commerce électronique
- Statistiques
- Techniques commerciales
- Techniques d'affacturage
- Techniques d'animation d'équipe
- Techniques de communication
- Techniques de négociation
- Techniques de vente
- Veille concurrentielle
Formation proposée par : KEDGE BUSINESS SCHOOL
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