Master of Science (MSc) Global Luxury Marketing and Fashion Management par EXCELIA GROUP

MSc 1ère année : cette année s'appuie sur un socle de matières fondamentales liées au business, au management et au développement personnel, ainsi que sur des électifs liés à la spécialisation.
Parmi les cours : Marketing, RSE et éthique, Comptabilité Gestion, Management de projet, Management stratégique des organisations, Gestion des opérations, Méthodes, Electifs de spécialisation
L'année de Master 2ème année du parcours coïncide avec le choix de la spécialisation
Courses includes : Strategic luxury brand management and Marketing, Storytelling, IA and digital communication for luxury, "Made In" Luxury marketing, Handcrafting, operations and packaging in luxury, Sales retailing and visual merchandising in luxury
Courses in Cognac semester 1 - Courses in Florence semester 2
Graduate Careers : Communications Manager, Marketing Manager, Brand Manager, Merchandiser, Sales Manager, Product Manager, Event Coordinator, PR Manager, Digital Marketing Manager
Luxury sector spécialisations in La Rochelle, Cognac and Florence (Italy): Yachting and Real Estate, Spirits and Gourmet food, Fashion, leaser and accessories *
Features in the Top 20 of the Eduniversal Ranking, in the category Luxury
Possibility of Double degree with the University IAE de Poitiers : Master in Marketing
Possibility Double degree with the Sciences and management School from Québec University in Montréal : MBA ESG
- UQAM. 8 courses are teaching by teachers from ESG
- UQAM (6 in the 1st year and 2 in the 2nd year)
*Additional fees : 2000EUR in the second year

Enseignement dispensé en anglais
A multisensory Journey into the world of Luxury ! This specialisationfocusses on both tradiotional and new sectors of the luxury and fashion industries, on a global level. It provides students with the key management Tools and industry know
- how required to effectively respond to the needs of brands internationally, in a highly competitive context.